Traditional companies enter the crypto treasury game with BTC, XRP and SOL buys

2025-07-28

Traditional Companies Enter the Crypto Treasury Game with BTC, XRP, and SOL Buys

As the blockchain industry continues to mature, a growing number of traditional companies are making headlines by diversifying their treasuries with cryptocurrency holdings. Most recently, Nature’s Miracle, Upexi, and Japan’s Kitabo have joined the ranks of firms strategically acquiring digital assets such as Bitcoin (BTC), XRP, and Solana’s SOL. This trend, which began with high-profile moves from companies like MicroStrategy and Tesla, is now spreading to a wider range of industries and regions, signaling a new phase in corporate crypto adoption.

Why It Matters

The decision by mainstream companies to add cryptocurrencies to their balance sheets marks a significant shift in corporate treasury management. Traditionally, treasuries have relied on low-risk, fiat-based assets like cash, government bonds, and blue-chip equities. The embrace of digital assets such as Bitcoin, XRP, and SOL reflects both a growing confidence in the long-term viability of blockchain-based currencies and a desire to hedge against inflation and currency devaluation.

When companies like Nature’s Miracle, a U.S.-based agricultural technology firm, and Upexi, an e-commerce platform, make moves into crypto, they send a signal that digital assets are no longer the exclusive domain of tech startups or speculative investors. In Japan, Kitabo’s crypto adoption underlines the global reach of this trend, especially in regions with progressive regulatory frameworks.

For investors and industry watchers, these developments are significant. They not only validate the role of cryptocurrencies as viable treasury assets but also spark conversations around risk management, regulatory compliance, and the evolution of corporate finance in the digital age.

Technical Breakdown

Nature’s Miracle and Upexi: U.S. Companies Diversify with BTC and SOL

Nature’s Miracle, listed on NASDAQ, recently disclosed the purchase of $1.5 million in Bitcoin and $1.5 million in Solana (SOL) for its corporate treasury. Upexi, another NASDAQ-listed firm, acquired $1.5 million in Bitcoin and $500,000 in XRP. Both companies cited diversification, inflation hedging, and potential for capital appreciation as key motivations behind their crypto buys.

These treasury strategies are facilitated by a robust ecosystem of custody providers, OTC trading desks, and compliance tools designed to ensure secure, transparent, and regulatory-compliant transactions. In the United States, public companies must adhere to SEC guidelines regarding the disclosure and accounting of digital assets, which are typically classified as intangible assets subject to impairment.

Kitabo: Japan’s Crypto-Friendly Regulatory Environment

Kitabo, a Tokyo-based company, announced plans to allocate part of its cash reserves into cryptocurrencies, including Bitcoin and Ethereum (ETH). Japan’s Financial Services Agency (FSA) has established a clear regulatory framework for digital asset transactions, making it one of the more crypto-friendly jurisdictions in the world. This regulatory clarity lowers the barriers for companies like Kitabo to experiment with crypto treasuries.

The Mechanics of Crypto Treasury Management

Corporate treasury teams must navigate a complex landscape when acquiring and holding cryptocurrencies:

  • Custody: Safeguarding digital assets is paramount. Most public companies work with institutional custodians who offer multi-signature wallets, insurance, and robust security protocols.
  • Liquidity: Companies often utilize over-the-counter (OTC) desks to execute large purchases without affecting market prices.
  • Accounting: In the U.S., crypto assets are subject to specific accounting standards (ASC 350) that require impairment testing and impact earnings statements.
  • Risk Management: Price volatility, regulatory changes, and technological risks are all considerations that must be addressed through internal policies and board oversight.

What’s Next

The entry of Nature’s Miracle, Upexi, and Kitabo into the crypto treasury space suggests that digital assets are crossing an important threshold in mainstream finance. As more companies observe their peers making calculated, compliant investments in cryptocurrencies, the domino effect is likely to accelerate.

Several factors could further drive adoption:

  • Spot Bitcoin ETFs: The recent approval of spot Bitcoin ETFs in the U.S. and other jurisdictions offers a regulated, liquid onramp for companies seeking crypto exposure without direct custody risks.
  • Stablecoin Integration: As stablecoins like USDC and USDT become more prevalent, companies may use them for cross-border payments, payroll, and operational needs, reducing reliance on traditional banking rails.
  • Evolving Accounting Standards: Ongoing discussions at the Financial Accounting Standards Board (FASB) and International Financial Reporting Standards (IFRS) may lead to more favorable accounting treatment for digital assets, making them even more attractive for treasuries.
  • Industry-Specific Use Cases: From supply chain tracking to loyalty programs, holding crypto on the balance sheet may enable companies to unlock new business models and efficiencies.

However, challenges remain. Regulatory uncertainty, particularly outside of crypto-friendly jurisdictions like Japan, could slow adoption. Price volatility also means that corporate treasuries must implement robust risk mitigation strategies to protect shareholder value.

Conclusion

The move by traditional companies such as Nature’s Miracle, Upexi, and Kitabo to allocate part of their treasuries to cryptocurrencies marks a pivotal moment in the adoption of digital assets by mainstream businesses. This trend not only validates the staying power of Bitcoin, XRP, SOL, and other crypto assets but also highlights the maturation of the tools and infrastructure required for institutional participation.

As regulatory clarity improves and accounting standards evolve, we can expect more companies across various industries to explore crypto treasury strategies. While risks remain, the potential benefits—ranging from inflation hedging to operational innovation—are too significant to ignore. The question is no longer if, but when, corporate crypto treasuries will become the norm.

Source:
“Companies jump on crypto treasury bandwagon with BTC, XRP, SOL buys” — Cointelegraph